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History. Originally played as an annual Super Bowl halftime alternative shown on pay-per-view TV, Lingerie Bowl I aired during Super Bowl XXXVIII in with Team Euphoria losing to the Team Dream by a score of Two more games were subsequently played (Lingerie Bowl II in and Lingerie Bowl III in ) however the next three (Lingerie Bowl IV (), Lingerie Bowl V () and.

Aug 31,  · Personally, I think it’s a no brainer, the NFL should put the Super Bowl on pay-per-view. What’s more, why wouldn’t other leagues look at this and consider the possibilities as well? The Southeastern Conference’s CBS TV contract expires at the end of the season.

I should point out that the Lingerie Bowl appears to have no official connection with the actual Super Bowl. It's strictly a pay-per-view event ($20) that is being marketed as substitute viewing.

The concept of the LFL originated from an alternative Super Bowl halftime television special called the Lingerie Bowl, a pay-per-view event broadcast opposite the Super Bowl halftime show. The first three Lingerie Bowls were held annually from to and were billed as Lingerie Bowls I, II, and Women's American football.