Jun 22, · For lesbians, it was that a Subaru fit their active, low-key lifestyle. Although it was easier to get senior management on board with making ads for hikers than for lesbians, the company went.
Jan 02, · Subaru is by no means the only car company to target gay and lesbian buyers—in fact, Saab was the first to advertise in the gay press, back in —but it Author: Izzy Rode.
Of all the niche groups, lesbians may have exhibited the most fervor. "These women were practically commercials for Subaru," John Nash, the creative director of the ad agency that ultimately made Subaru’s gay and lesbian advertisements, recalled in Subaru’s strategy called for targeting these 5 groups and creating ads based around its appeal to each.
Jan 29, · Didn't this all start when there was a well known lesbian, Martina Navratalova to be exact, who was a spokesperson for Subaru and the Forester? This is what I am remembering. Back then, I did not own a Subaru nor did I ever consider any vehicle in the lineup to be a lesbian only car.